Survey Analytics Casestudy - Cedar Fair

Like many companies, Cedar Fair Entertainment Company had traditionally done surveys the old-fashioned way – with paper, pencil and clipboards. Mike Iott, Cedar Fair's Market Research Manager, had to hand-create 12 reports monthly, one for each of Cedar Fair's regional amusement parks. This year Mike successfully transitioned Cedar Fair's in-park survey program from paper to iPad data collection with the help of SurveyAnalytics tablet survey app, SurveyPocket. "I'd been looking to do something like this for a while. We had a whole new executive team come on board and it was an opportunity to do everything the way we had always wanted to do it." "We used to have to hand-do monthly reports for all of the parks. That's all gone away now. This year we set up dashboard accounts so a select group at each park has access so they can log on and see the reporting for their park. Everyone can access their own data; they can run their own cross-tabs. It works really well for us. The feedback from the park marketing directors has been really positive."

"SurveyPocket has really simplified the process." "The iPads work great, and the interviewers seem to like them," said Iott. "I'd been looking to do something like this for a while. We had a whole new executive team come on board and it was an opportunity to do everything the way we had always wanted to do it."

What's inside

• Cedar Fair Casestudy
• Challenges
• Strategies