Survey Analytics Casestudy Zynga

Zynga Inc. is the world.s largest social game developer with more than 290 million monthly active users playing their games, which include leading Facebook games FarmVille, CityVille, FrontierVille, Zynga Poker and Mafia Wars, among others. Zynga games are available on a number of platforms aside from Facebook including MySpace, Yahoo, Android, iPad and iPhone. The Zynga user research department worked with SurveyAnalytics to build a survey solution that fit their unique needs. The surveys created by the Zynga team and deployed by SurveyAnalytics

"The SurveyAnalytics team is committed to innovation and easy-to-use collaborative tools. SurveyAnalytics allows users to pursue complex sets of data through randomization, dynamic questions presentment, counterbalancing, and much more. We've worked with them on a number of projects so far and we're looking forward to a long-lasting partnership that helps us fulfill our ongoing need for richer and more dynamic user information."

What's inside

• Zynga Casestudy
• Challenges
• Strategies